On Tuesday, Meta updated its rules about its advertising policies, as the upcoming election cycle is nearing. The updates mostly apply to AI-generated advertisement content. These updates will apply throughout the world.
As per the policies, advertisers throughout the world will need to disclose to Meta whether they have used AI or related techniques to create political or social ads. Any creation or alteration of a political or social issue ad in certain cases must be reported to Meta.
The social networking body also said that it will block political, electoral, and social issue ads during the final week of the elections in the United States.
Nick Clegg, the president of global affairs at Meta, explained various aspects of the new ad policies. He added that these are “broadly consistent” with how the social media giant handled advertising rules before, namely in previous election cycles.
Clegg also stated – “This applies if the ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to depict a real person as saying or doing something they did not say or do. […] It also applies if an ad depicts a realistic-looking person that does not exist or a realistic-looking event that did not happen, alters footage of a real event, or depicts a realistic event that allegedly occurred.”
The rise of AI can create a problem with the burst of plenty of misleading ads. This presents a new issue for the social networking giant. It is important to note that Meta laid off a large number of people from its trust-and-safety team to cut expenses this year.