Instant Gratification

Shopping offers quick gratification at times of stress and anxiety. This sudden flow of dopamine makes people indulge in impulse buying.

Emotional Response

It is hard to have a clear mind in intense stress and exhaustion. Hence, rational thinking goes away, and people purchase things that make them happy.

Belief Of Getting A Deal

Sometimes, people make impulse purchases with the belief that they are saving money in the long run.

Personalization Effect

Companies provide tailored experiences to consumers, which attract the latter to purchase things.