How Does Strategic Marketing Work?

By definition, Strategic marketing is the process of developing a roadmap for getting a competitive advantage in their niche.

With the help of strategic marketing, businesses get to understand their audience clearly. As a result, they identify market opportunities better, and plans accordingly.

Although strategic marketing is different for different businesses, they mostly fall under three phases. The following are the phases of strategic marketing: 1. Planning phase 2. Implementation phase 3. Evaluation phase