The Rise Of Sustainable Investing: Can Business Profits And ESG Align


Sustainable investing, also known as socially responsible investing (SRI), has seen immense growth in recent years as more investors look to put their money behind companies that aim to have a positive environmental and social impact as well as financial returns. But can one achieve both in the current business climate?


The Evolving Priorities Of Investors

Sustainable investing is now appealing to a broader demographic. As societal priorities evolve, many investors are now looking to influence change with their capital allocation. A 2019 survey by Morgan Stanley found that 95% of millennial investors were interested in sustainable investing, with nearly 9 in 10 already putting their money where their values are.  This represents a marked shift from past ideologies that focused predominantly on maximum financial returns.

Financing Options For Green Businesses

There are several options for financing green businesses and projects, including:

  • Crowdfunding platforms
  • Business lines of credit
  • Business and personal loans (e.g., from lending companies like CreditNinja)
  • Green bonds
  • Sustainability-linked loans

The Rise Of ESG Investing Criteria

In response to this demand, environmental, social, and governance (ESG) investing has moved from a niche concept to a mainstream staple. ESG criteria provide standardized frameworks for investors to evaluate corporate policies and performance on key sustainability issues like:

  • Environmental impact and carbon emissions
  • Workforce diversity and inclusion
  • Executive compensation and transparency

According to Bloomberg, global ESG assets are projected to surge, surpassing $ 53 trillion by 2025. The consensus is that economic growth need not come at the expense of people and the planet. This amount is anticipated to constitute more than a third of the total assets under management. Additionally, prominent companies are actively pledging to achieve net-zero goals and introducing fresh sustainability initiatives in response to this trend.

The Business Case For Sustainability

While investing sustainably introduces new variables, profitability, and purpose need not be mutually exclusive. Most companies perceive sustainability as an opportunity rather than just an obligation.

McKinsey analyzed earnings across 1001 companies and found that those with good ESG scores tended to have higher valuations and returns on equity without sacrificing shareholders’ returns. Academics have also put numbers behind the anecdotes. A meta-analysis of over 2000 empirical studies found a positive correlation between corporate financial performance and ESG criteria.

Sustainable companies can also gain structural cost advantages from operating more efficiently and even better access to green funding options. Additionally, strong ESG performance serves as a buffer during market volatility by insulating companies from controversial risks.

Remaining Challenges Around Impact Measurement

While the investment rationale for ESG and sustainable investing is strengthening, accurately measuring impact remains an ongoing challenge. Systems for disclosures, audits, reporting, and ratings lack consistency and standardization across regions, sectors, and issues. Moreover, reliable and comparable ESG data is still lacking, especially for small and mid-sized companies.

Furthermore, there are debates about whether ESG factors are leading indicators of financial materiality or vice versa. Does sustainability drive profits, or are more profitable companies simply able to invest more in ESG? The relationship likely goes both ways, but more research is still needed.

Additionally, accusations of greenwashing persist when corporate sustainability claims don’t match reality or aren’t independently verified. More progress is still required to accurately quantify environmental and social impact beyond feel-good PR.

The Road Ahead For The Finance Industry

While gaps remain, the outlook for sustainable investing continues to brighten. A survey by Nuveen found that 88% of investors plan to maintain or increase their allocation over the next year, even against the backdrop of market uncertainty.

This sustained momentum and rising societal expectations and regulatory pressure will continue driving finance toward more conscientious capitalism. Banks, insurers, asset managers, and pension plans managing trillions in collective wealth simply can’t ignore the shifting winds.

Ultimately, the rise of sustainable investing reflects a paradigm shift towards a more inclusive form of economic growth – one that serves both shareholders and stakeholders. While the road ahead still faces obstacles, the direction of travel toward profits and ESG goals is set.

The Role Of Government Policy And Regulation

Government policy and regulation will play a key role in accelerating the adoption of sustainable investing practices. Many countries have introduced regulations requiring improved corporate sustainability disclosures, which will address issues around the lack of reliable ESG data.

For example, the EU’s Sustainable Finance Disclosure Regulation (SFDR) sets mandatory reporting standards on sustainability risks and opportunities. Similarly, the US Securities and Exchange Commission is moving towards requiring climate-related disclosures for public companies. Such regulations will help standardize sustainability measurement and reporting.

Many governments are also using policy levers like carbon pricing, emissions caps, green infrastructure spending, and sustainability-linked tax incentives to shift market dynamics in favor of low-carbon investments. The directionality of government policy signaling will reduce uncertainty for investors allocating capital based on sustainability factors.

Spotlight On Key Sectors Driving The Transition

While momentum for sustainable investing is broad-based, certain sectors at the forefront of enabling environmental and social progress present particularly compelling opportunities.

Clean Energy – Renewable energy companies stand to benefit immensely from the global transition towards net zero emissions economies. Trillions in incremental clean energy investments will be needed worldwide, providing a multi-decade runway for growth. The cost competitiveness of solar and wind versus conventional power generation also continues to improve.

Electric Vehicles – EV adoption is reaching an inflection point, with sales projected to grow at over 25% annually this decade as more automakers launch new models and governments provide purchase incentives. Several pure-play EV stocks have been top performers, although valuations remain stretched. Continued innovation focused on range, charging speed, and battery costs will be key.

Green Buildings – Growing investor appetite for energy-efficient and sustainable real estate exists. According to JLL, the value premium for green-certified buildings over conventional ones now ranges from 5-10%. Policy support for upgrading existing building stock to meet higher efficiency standards also presents opportunities across construction, retrofitting, and smart building technologies.


While integrating environmental and social impact into investment decisions introduces new complexities, sustainable investing delivered through an ESG lens is going mainstream, and for a good reason. The societal and economic rationale for aligning profits with purpose continues to strengthen.

Ongoing challenges around impact measurement, policy developments, and spotlight sectors driving sustainability provide helpful guideposts for investors seeking to navigate this dynamic landscape. By leveraging these signposts, asset allocators can remain at the forefront of the growing field of sustainable investing.

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